As heartbreaking as it is true, most of our elite athletes – cyclists no exception – have had to give up sports and emigrate for labor work. This is a forgone talent and wasted potential of Nepal. So as to help athletes sustain themselves through sponsorships and endorsements, Gnarly mobilizes its resources and marketing channels to manage several downhill and cross-country cyclists as well as trail runners. Developing and maintaining athletes’ websites and promotional collaterals; grooming them to handle sponsors and media queries; and escorting athletes in national and international races are some tasks Gnarly is involved in.